Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

A “one size fits all” approach to CRM rarely brings substantial business value. Before proceeding with a CRM system, a company must carefully define its CRM strategy and evaluate the technology.

Attio is powerful, highly configurable, real-time and beautifully designed, giving businesses the modern tool they need to grow and scale SAN FRANCISCO and LONDON, March 2, 2023 /PRNewswire/ -- Attio, ...

It’s rare in the world of software to see a single architecture dominate as comprehensively as the relational database model. The relational database (RDBMS)—actually a hybrid of Codd’s relational ...

A CRM (customer relationship management) is a single software platform that allows businesses to manage and monitor customer relationships with both current and potential customers. With a good CRM, ...

Success with a multi-tenant architecture requires the close alignment of design, use case, and underlying technology. Let’s dive into the key design patterns, their benefits, and their challenges.