When you think of many famous brands, immediate recognizability and memorability can be meteoric. Instant recognizability is a fundamental aspect that many brands strive for. Whether emerging or ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Below are some examples that show how the various elements of our brand come together to create cohesive pieces. Please reach out to Integrated Design if you need additional guidance.

The goal of brand guidelines is to protect the strength of your brand so that it continues to create value for your company. Brand guidelines achieve this by explaining the importance of your brand ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

A company can grow its brand by utilizing high-quality visual content. However, in some cases, the visual content that a brand uses either doesn't suit the style or the tone of the brand's message.

There’s no denying that protecting brand integrity is vital to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their ...