Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Building a brand starts with developing a brand strategy. It sets the foundation for all the ...

Opinions expressed by Entrepreneur contributors are their own. Technology has had a significant impact on modern businesses. Many activities that used to be exclusively reserved for larger ...

Members of Fast Company Executive Board share their expert insights. [Image credit: Photos courtesy of the individual members] The Fast Company Executive Board is a private, fee-based network of ...

In 2023, CMOs worldwide expect to spend 9.1% of company revenues on marketing compared with 9.5% in 2022, and down from 12.1% in 2016, according to data from Gartner. With decreased budgets, the need ...

Co-founder and CEO of PissedConsumer, a review platform that helps consumers be heard and brands improve their customer service processes. Have you ever wondered why some brands seem to stick in your ...

In this episode, we dive into the evolving landscape of media strategy, with a special focus on brands with modest- to mid-tier budgets ($5-$50MM). Many of these brands mistakenly believe that their ...

Brand awareness is a shallow metric. It tells you if people recognize your name, but it doesn’t tell you if they care, feel inspired, and want to take action. That’s a huge problem. Just ask Kmart, ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Tongwei’s presence in Europe will help the company build its brand awareness in the European markets. Image: Tongwei. In the solar industry, not many PV manufacturers can boast of being a fully ...