VML is uniting its design capabilities and leadership under a new studio division called Brand Design at VML, according to news shared with Marketing Dive. Brand Design at VML specializes in a range ...

LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) today announces the acquisition of amp, one of the world’s leading sonic branding companies. amp’s expertise will strengthen WPP’s offer in experiential ...

Talk to anyone about your work as a marketing professional and the conversation will likely steer toward traditional and digital advertising: TV, radio, print, direct mail, banner ads, streaming audio ...

Agency roles differ by company size, from execution-first to integrated partners. Here’s how to align structure and accountability.

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...