Curation: the ad tech world won’t stop talking about it, and many are turning their advertising efforts towards it. Some believe it has the potential to become a one-size-fits-all solution. But many ...

In today’s complex and rapidly evolving business environment, the path from raw data to actionable insights mirrors the meticulous craftsmanship of a master artisan. Consider a scenario where a ...

All the enterprise customers and end users I'm talking to these days are dealing with the same challenge. The number of enterprise AI tools is growing rapidly as ChatGPT, Claude and other leading ...

Curation continues to gain momentum in our industry, yet the current dialogue seems to be missing some important nuance. On one side, the value argument for curation highlights its ability to refine ...

We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand? As the ad ...

Deal curation captured the ad industry’s imagination last year. But the curation conversation has already taken on a more pessimistic tone on the publisher side in 2025. Critics say curation is ...