People are now living in a hyperconnected omni-channel digital world where millions of terabytes of data are generated every day globally. Consumers’ purchasing behavior has evolved dramatically too.

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

Overview: AI in social media marketing saves time by automating content creation, posting, and performance tracking.Smart scheduling with AI improves reach and ...

Business leaders know that adaptability matters. Everyone learned that lesson during the pandemic, and many are learning it again with the rise of AI. But adaptability isn’t just a ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...

This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results. Looking to do more with your first-party data?

Digital marketing basics is an essential skill for leaders and non-management professionals, regardless of being actively involved in the marketing department or not Digital marketing is one of the ...