Investing in the financial markets is a complex endeavor influenced not only by economic factors and market dynamics but also by human behavior. Traditional finance theory assumes that investors make ...

Managing money can be a complex and emotional endeavor when it involves our family funds, but when it comes to those of the businesses we run, it is even more complicated. One wrong move and the ...

Discover the concept of homo economicus, its origins, and why it's essential in economics. Explore its rational decision-making model and its limitations today.

By modeling the single-trial electroencephalogram of participants performing perceptual decisions, and building on predictions from two century-old psychological laws, we estimate the times of ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Distributed application development platform Akka, officially known as Lightbend Inc., is launching new tools for artificial intelligence developers that it says will reduce the risks associated with ...

A hunger hormone produced in the gut can directly impact a decision-making part of the brain in order to drive an animal's behavior, finds a new study. A hunger hormone produced in the gut can ...

This video offers a concise overview of numerous cognitive biases that influence human thinking and decision-making. By understanding these mental shortcuts, viewers can become more aware of how ...