Most dealers now accept that the Internet is today’s prevailing mode of discovery for new- and used-vehicle buyers. The sharper dealers have taken this recognition a step further, addressing what’s ...

These are the best technologies, features, and services that are radically improving driving, car ownership, and how we move.

AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

Ford created new technology that could allow drivers to find their vehicles using augmented reality simulations. Based on an AR experience powered by the mobile phone, users would be directed to the ...

If a consumer sees a vehicle they like at the grocery store parking lot, their child’s school or just about anywhere, USAA is giving its members the opportunity to gain information immediately about ...

As the manufacturer of some of the world’s most sophisticated cars, as well as a champion in the world of motorsports, Mercedes-Benz is no slouch when it comes to cutting-edge technology. However, ...

In the not too distant future, head-up display systems will be able to present a whole lot more than the tiny window of static information we're used to today. The key is holographic augmented reality ...

A few decades ago, the gaming industry all but existed. Today, companies of all kinds invest in some sort of gaming product or another. But one sector in particular, virtual or augmented reality ...

Sony Labs has demoed some advanced facial recognition that it’s researching for the PlayStation Eye. The system figures-out gender, knows where you’re facing, and even tracks mouth movement. And ...

At the start of May last year Microsoft announced a new feature for the augmented reality headset, HoloLens 2. Prior to the upgrade the headset was experiencing issues of moving environments confusing ...

Here’s a rundown on the differences between virtual reality and augmented reality and the popular uses of each. A man experiences Google's Daydream View VR headset. Meta CEO Mark Zuckerberg unveiled ...