Short-form video is dominant on social media, and so many of us are constantly scrolling as our algorithm feeds us ...

Back in June, health influencer Brendan Ruh posted on Instagram that, “Brain rot isn’t just a meme now. It’s real. And it’s literally shrinking your brain.” In the post, Ruh claimed two or more hours ...

You grab your phone and in that first swipe, you see someone traveling the world. Why aren’t you on vacation? Swipe again, and someone is living off the grid. Wow, shouldn’t you get rid of your laptop ...

The term brain rot was voted Oxford University Press’ word of the year in 2024, an unusual honor for a phrase that started as online slang. OUP defines it as the supposed deterioration of a person’s ...

Do you suffer from brain rot? Is scrolling on your phone for hours at a time the only thing that brings you joy? Well, it might not make you feel better, but it may make you feel less alone to know ...

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...