That’s because poor sales have reportedly forced Apple to cut production and reduce the marketing budget for the Apple Vision ...

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

Apple acquired a startup that provides virtual-reality experiences for watching live events. The purchase of NextVR could lead to Apple building more VR capabilities into its products. Apple Glasses ...

Discover how Apple Glasses 2026 will revolutionize augmented reality with AI features, AR navigation, and seamless ecosystem ...

Apple Vision Pro, a virtual reality headset designed for spatial computing, is facing production cuts as sales remain weak.

Starting January 9, Apple is broadcasting select Los Angeles Lakers games in a completely new format on the Vision Pro. With ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Apple’s revolutionary invention, Virtual Paper, is poised to transform the realm of mixed-reality content and animation, something that has the potential to reshape ads, books, magazines, and beyond ...

Apple's (NASDAQ: AAPL) virtual reality (VR) headset will be released in a few weeks and could change the expectations for headsets in the future. But it won't have much of an impact on Apple for years ...

The Apple Vision Pro headset is set to debut in Feburary. It joins Meta and others that are releasing high-tech headsets. But Apple doesn't want you calling it that — it wants you to use the term ...

Apple has trademarked the names of Apple Reality One and Reality Pro, possibly for the upcoming mixed reality headset. Meta virtual reality will be more open & cheaper than Apple's solution. Meta will ...