Quantitative data management and analysis uses numbers in its methods, while a qualitative approach involves text. According to Norman K. Denzin and Yvonna S. Lincoln, the authors of "Handbook of ...

Qualitative data analysis software encompasses a range of digital tools that assist researchers in systematically organising, coding and analysing non-numerical data. These applications support the ...

Any one looking through recent back numbers of the various publications of the MRS would probably arrive at several conclusions concerning the state of the art of qualitative research in the UK: ...

The collaboration between the International Longevity Centre (ILC-UK) and the Personal Finance Research Centre (funded by the ESRC) uses secondary data analysis to look at financial dimensions of well ...

The analysis of data from any research project seeks to answer the research question which was set out at the beginning of the project. As discussed in previous articles in this series the research ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Note: this article covers structured, scalable content analysis of short form qualitative data where the human researcher has already determined and defines the parameters in advance for the LLM, ...

This workshop covers coding and development of themes: codes vs. themes, developing a code book, coding, establishing consensus, secondary coding, developing themes, arriving at findings, and ...