Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.
Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...
You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...
From supply side efficiencies to AI-enabled targeting, Trade Desk's Terry Kane shares three ad tech trends to watch in 2026.
Business Intelligence | From W.D. Strategies on MSN
How to Master Geo Targeting Advertising in 7 Easy Steps: A Roadmap to Reaching Your Audience
In the fast-paced digital landscape, businesses have unprecedented tools to connect with their audiences. One of the most effective strategies is geo targeting advertising. By customizing your ...
Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...
Wolk highlights the shift from traditional concerns about ad placement next to sensitive news content to a more nuanced understanding that not all news is negative. “People say that a lot of times, ...
Skip the generic pitch — local stories and community vibes hit harder. Big brands win when they think small — personalized, neighborhood-level campaigns drive real engagement. Trust matters: Show your ...
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