Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. 2024 has truly proven to be the year when everyone learned to do ...

According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

There are only a handful of words I never use, not in life or business. “Expectations.” “Assumptions.” And the mother of them all …“awareness.” I will spare you the details behind the first two in ...

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...