A new survey conducted for Go Addressable, an industry group dedicated to pushing addressable advertising, found that addressability was a big topic during the upfront TV market. In a survey conducted ...

Addressable advertising has become a “must-buy,” according to 38% of the advertisers surveyed by DirecTV Advertising, up from 27% in a similar survey a year ago. The survey, conducted by Advertiser ...

For some time now the cable industry has been running the gauntlet of media-buying executives and their demands for a cable-wide addressable advertising system. Now the threat is getting ...

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...

For several years, I’ve worked at a monetization-focused conference that has featured deep debates on probabilistic versus deterministic measurement. Each time I start to hear this kind of chatter, I ...

Go Addressable and the Coalition for Innovative Media Measurement have unveiled the results of a joint industry study on addressable television advertising usage and trends. One of the report’s key ...

NEW YORK--(BUSINESS WIRE)--Go Addressable and the Coalition for Innovative Media Measurement today unveiled the results of a new joint industry study on addressable television advertising usage and ...

AMC Networks, an industry leader in the deployment of addressable advertising, joins Go Addressable to further the education and adoption of addressable advertising across the industry NEW ...

Go Addressable, an initiative meant to advance addressable TV advertising, has formed as an industry trade organization, according to a press release. Paramount Advertising has joined as inaugural ...

Go Addressable is releasing these findings ahead of its third annual addressable TV advertising summit. The findings come as a survey of the Go Addressable group reveal that the industry initiative ...

Yes, the phrasing is a bit tongue-in-cheek, but it’s true that a recent study of addressable TV ads’ engagement power found that they could actually affect the activity of the old ticker. Let me ...

The On Addressability initiative, a joint venture between Comcast, Charter and Cox, has added AMC Networks as its first independent broadcast partner, the companies announced on Wednesday. Comcast ...