Big tech platforms are failing to make their ad transparency tools actually transparent for watchdogs. Credit: Saksit Sangtong / iStock / Getty Images Plus A newly released report alleges Big Tech's ...

Earlier this year, Snap introduced new advertising tools such as Sponsored Snaps and Smart Campaign Solutions, which have reportedly boosted ad conversions while its daily active users reached a ...

Local news platforms are increasingly focusing on innovative advertising technologies to boost their revenue streams. This guide explores how these platforms can effectively utilize advanced ad tools ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

TikTok unveiled a suite of new AI and automation tools for advertisers at its TikTok World event, aiming to make it easier for brands to create effective ads at scale on the viral video platform. The ...

LinkedIn is introducing new ad innovations designed to help B2B marketers strengthen brand awareness, personalize messaging, and accelerate creative workflows — all aimed at reaching potential buyers ...

In preparation for holiday shopping, TikTok is making updates across its AI-powered ad offerings, including Smart+ campaign creation, Symphony creative tools and its GMV Max feature, which automates ...

Instagram has added several new ad tools to its portfolio, including immersive features and a multi-advertiser format, per a company release. Among the additions is a new advertising placement on the ...

More and more agencies and brands are relying on machine learning these days to analyze mountains of data and provide insights they can use to better inform advertising campaigns. Using ML, artificial ...

After Snap’s disappointing 7% year-over-year drop in revenue thanks to dwindling ad spend, despite a 15% year-over-year increase in Snapchat users to 383 million, the company made a pitch to ...

Bank of America Securities analyst Justin Post reiterated a Buy rating on Pinterest with a $44 price forecast, citing faster U.S. user growth and new ad tools to boost monetisation. The analyst noted ...